Donation links and QR codes

A donation link opens the Vipps or MobilePay donation journey in the app. The same URL can be shared as a link or encoded as a QR code.

These links apply only to sales units with the Donations product. Donation links and QR codes can also be created in the business portal.

URL format

https://{domain}/donations/{alias}
https://{domain}/donations/{alias}?reference={reference}

Market	Domain
Norway	qr.vipps.no
Denmark	qr.mobilepay.dk
Finland	qr.mobilepay.fi

Part	Required	Description
{alias}	Yes	Short numeric ID of the Donations sales unit (Vippsnummer / MobilePay-nummer), shown in the business portal. Digits only, 1–6 characters. Leading zeros are significant (0011 is not the same as 11).
reference	No	Optional tracking value for campaigns, field recruiters, or similar.

warning

Use only the domains and path format above. Links on other hosts are not opened as donations inside the Vipps or MobilePay app.

The reference parameter

Rule	Detail
Allowed characters	Letters A–Z / a–z, digits 0–9, hyphen -, underscore _, and spaces
Maximum length	50 characters
Encoding	URL-encode values as needed (for example, spaces as %20 or +)

Examples of valid references: campaign-2024, field-recruiter-mary, event charity run.

Examples

Bare link for alias 1234 in Norway:

https://qr.vipps.no/donations/1234

Link with a reference:

https://qr.vipps.no/donations/1234?reference=campaign-2024

Denmark and Finland use the same path shape on their market domains:

https://qr.mobilepay.dk/donations/1234?reference=campaign-2024
https://qr.mobilepay.fi/donations/5678?reference=event-charity-run

Creating a QR code

Encode the full universal link (including any reference query parameter) as the QR code payload.

Any standard QR generator works, as long as the encoded string is the https://{domain}/donations/... URL for the correct market.

tip

Branded donation QR codes are also available from the business portal.