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Brand guidelines

Our brand guidelines have all logos, buttons, and design rules for Vipps and MobilePay.

All integrations​

Use the approved buttons

Merchants and partners must follow our brand guidelines wherever they offer Vipps MobilePay. Use only the approved buttons, and don't change their design.

For logos, buttons, and checkout texts, see the brand guidelines.

Online checkout​

If you offer Vipps MobilePay as a payment method in an online checkout, these requirements also apply. For example, when you use the ePayment API or one of the PSP APIs.

Branding compliance and checkout visibility

Following the terms and conditions for Vipps MobilePay Business Solutions:

  • Make Vipps MobilePay just as visible and easy to access as other payment methods, including digital wallets and payment apps.
  • Make Vipps MobilePay directly accessible, with no secondary menus or extra steps.
  • Show Vipps MobilePay at the same level as comparable payment methods.
  • Avoid consistently giving Vipps MobilePay a lower priority in the display or checkout flow.
  • Present Vipps MobilePay in a way that keeps checkout fair, easy to understand and quick to use.

Buttons and tools​

Download the buttons​

Download the approved buttons as a zip file from the Buttons section of the brand guidelines. You can use them on any platform, including native apps.

Other options​

On a website, or in an app that uses a WebView, you can also use one of these libraries:

In Figma, you can use the MobilePay and Vipps button libraries. They don't include Express buttons.